when pigs fly!

 ► “James DeLong . . . flew to Dallas to recruit Southwest Airlines, the large successful low-fare carrier. They weren’t successful, but Mr. DeLong was heartened when Southwest Chairman Herb Kelleher didn’t give them the response he had in past meetings: ‘When pigs fly.’ ” (Wall Street Journal, Feb. 6, 1996, p. A1)

American business jargon. 2014.

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